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Search Engine Optimisation: SEO done by the people who build the site.

Technical SEO, structured data, speed and architecture. We commit to the work, not to a position.

Talk to an engineer

A great deal of SEO advice is guesswork sold with confidence. We do the part that is not guesswork: the technical foundation that determines whether a search engine can crawl your site, understand it, and rank it at all.

That work is measurable, it is durable, and it is mostly engineering. It is also increasingly what decides whether an AI assistant can find and quote you, which is becoming its own channel.

( What this covers )

Search Engine Optimisation, in practice

Technical audit

Crawlability, indexing, redirects, duplicate content, canonical tags and the structural problems that quietly cap a site's ceiling.

Core Web Vitals

Load speed, layout stability and responsiveness, measured properly and fixed at the source rather than patched with a plugin.

Structured data

Schema markup so search engines understand what your pages describe. Accurate markup only. Anything invented gets penalised.

Site architecture

URL structure, internal linking and page hierarchy, so authority flows to the pages that need to rank.

AI and assistant visibility

Bing indexing, IndexNow submission and an llms.txt describing your business accurately, because assistants retrieve from indexes too.

Search Console setup

Google and Bing properties verified, sitemaps submitted, and someone explaining what the reports actually mean.

( Worth talking to us if )

Any of this sounds familiar.

  • Your site does not appear for terms it obviously should
  • An agency sends monthly reports that never quite explain anything
  • The site is slow and you have been told that is simply how it is
  • You are about to rebuild and want to keep the rankings you have
  • You want AI assistants to describe your business correctly

( How we work )

The shape of a typical build

  1. 01

    Audit and prioritise

    A full technical crawl, and a list ordered by impact rather than by how easy each item is to bill for.

  2. 02

    Fix the foundation

    Crawl and index problems first, because content work on an unindexable site is wasted effort.

  3. 03

    Speed and structure

    Core Web Vitals and architecture, fixed in the code rather than masked.

  4. 04

    Measure and report plainly

    What changed, what it did, and what remains. In language that does not require a glossary.

( What you end up owning )

Everything, and no strings.

  • The full audit, with every finding and its reasoning
  • Search Console and Bing Webmaster Tools access on your own accounts
  • A written record of every change made and why
  • A prioritised list of what to do next, whoever does it

( Built with )

  • Google Search Console
  • Bing Webmaster Tools
  • Lighthouse
  • Schema.org
  • IndexNow
  • Plausible

Mainstream tools with deep talent pools, chosen so you are never dependent on us to maintain what we built.

Questions about Search Engine Optimisation

Can any agency guarantee first page Google rankings?
No. Nobody controls how search engines rank pages, so any agency guaranteeing first page rankings is overselling. CoreFinity Tech commits to the technical SEO work itself, done properly and documented.
How long does SEO take to show results?
Technical SEO fixes such as indexing and page speed can register within weeks, while ranking movement on competitive keywords usually takes several months.
Does CoreFinity Tech write SEO content?
CoreFinity Tech handles site structure, technical SEO and content planning, and specifies exactly what each page needs to cover. Copy about a client's own business is usually best written by the client, following that plan.
Why does Bing matter for SEO if Google is bigger?
Bing's index is what ChatGPT browsing and Microsoft Copilot retrieve from, so a site Bing has never crawled cannot be cited by those AI assistants, whatever its Google ranking.

( In practice )

Technical SEO case studies

All case studies

Industrial equipment / Aeroflex

A first website for an industrial supplier, built to be found.

13 pages, each with its own search title

Tell us what you need building.

Send a brief and you get a written scope, a timeline and a fixed price back within 48 hours. It costs nothing and commits you to nothing.

Talk to an engineer

( Often paired with )

( Cookies )

We would rather ask than assume.

This site sets nothing optional unless you say so. Analytics would tell us which pages are worth improving. Say no and the site works exactly the same. The cookie policy has the detail.

Strictly necessaryAlways on

Remembers this choice and keeps the site secure and working. Nothing here identifies you, and it cannot be switched off.

Strictly necessary is always on

Analytics

Counts page views so we can see which pages are worth improving. Off unless you turn it on, and we do not use it to follow you around the web.

Marketing

Would let us measure whether an advert brought you here. We run none today, so leaving this off changes nothing you can see.