Service pages
Six services, from instrument supply and calibration to repair, training, procurement and spare parts, each explained by what the customer gets, with a direct way to ask about it.
Industrial equipment case study: A first website for an industrial supplier, built to be found.
The first website for an Islamabad supplier of industrial testing equipment, built in two weeks with 13 pages, a blog and search optimisation from day one.
- Client
- Aeroflex
- Industry
- Industrial equipment
- Timeline
- 2 weeks
- Year
- 2026
aeroflex.pk · Site health
Live100
SEO
100
Best practices
13
Pages
- Unique title and description on every page
- Structured data and sitemap
- Google, Bing and AI crawlers welcomed
Built in 2 weeksLive on Vercel
- Pages, each with its own search title
- 13
- Services, each with its own section
- 6
- Lighthouse SEO score
- 100
- Search and AI crawlers welcomed by name
- 15
( The challenge )
What was getting in the way
Aeroflex supplies, calibrates, repairs and services testing instruments for oil and gas, energy, healthcare and manufacturing teams around Islamabad. The company has been running since 2014, yet it had no website. Work came in through phone calls, WhatsApp messages and referrals.
That works until a plant manager or a procurement officer searches for a calibration or repair supplier and finds nothing. Engineering buyers check a supplier online before they pick up the phone. They want to see the services, the process and a quick way to reach someone. Aeroflex needed a site that answered those questions, showed up in search, and could keep growing with articles over time.
( Our approach )
How we solved it
We started from how an engineering buyer reads a supplier's site. What do you do, can you handle my equipment, how fast, and how do I reach a person? Every page is built around one of those questions, in plain language, with the direct number for urgent repairs always close at hand.
Search was part of the build from the first day. Each page has its own title and description, the site publishes structured data and a sitemap, and its crawler rules welcome Google, Bing and the AI assistants that now answer buying questions. A blog gives Aeroflex a place to publish field notes that keep bringing in searches after launch.
( What we built )
The pieces that make it work
Delivered in 2 weeks, with the source code, accounts and documentation handed over in full.
A clear process
Consult, specify, deliver and support, laid out in four steps so a buyer knows exactly what happens after the first call.
Fast contact for urgent work
A contact form, the engineers' direct number on every page and a call button, because broken equipment on a night shift cannot wait for an email reply.
Blog and field notes
A blog with categories for calibration, maintenance, training, procurement and parts, live with six articles at launch, so the site keeps earning searches.
Search and AI ready
Unique titles and descriptions, structured data, a sitemap, an llms.txt summary and crawler rules that name Google, Bing, ChatGPT, Claude and Perplexity.
Built to grow
A component system in Next.js and Tailwind CSS on Vercel, so new services, articles and pages can be added without starting again.
( The outcome )
What changed for Aeroflex.
- Aeroflex has its first website, live on its own domain with 13 pages.
- The site scores 100 for SEO in Google Lighthouse, with search titles, descriptions and structured data in place from launch.
- Google, Bing and AI assistants such as ChatGPT, Claude and Perplexity are all allowed to read the site and cite it.
- A buyer can reach an engineer from any page, by form or by phone.
- Pages, each with its own search title
- 13
- Services, each with its own section
- 6
- Lighthouse SEO score
- 100
- Search and AI crawlers welcomed by name
- 15
( How it was delivered )
2 weeks, start to launch
- 1Week 1
Structure and pages
Mapped the questions engineering buyers ask, planned a page for each, and designed the layout from phone to desktop.
- 2Week 2
Build
Built the pages, the blog and the contact flow in Next.js, with the engineers' number reachable from every screen.
- 3Launch
Search setup and go live
Titles, descriptions, structured data, the sitemap and crawler rules in place, then live on aeroflex.pk.
( Services used )
- Web DevelopmentFrontend, backend and everything between, built from scratch rather than assembled from plugins.
- Search Engine OptimisationTechnical SEO, structured data, speed and architecture. We commit to the work, not to a position.
- UI & UX DesignDesign systems built and agreed in Figma before any production code is written.
( Built with )
- Next.js
- React
- TypeScript
- Tailwind CSS
- shadcn/ui
- Vercel
- Google Analytics
Mainstream tools with deep talent pools, so the client is never dependent on us to maintain what we built.
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